2. Write short ebooks and get the best covers you can afford (and stop charging 99 cents)
One very successful author told me that the shorter the book, the more expensive the cover he sources. “I charge $3.99 and if an ebook’s short, a great cover suggests that the book’s worth it.”
You’ll need to sell fewer books to make a good income if you increase the price of your ebooks, so always know WHY you’re charging 99 cents. “Everyone else is charging 99 cents” isn’t a good reason.