Life means change, and if you self-publish your ebooks, you know that the self-publishing marketplace has changed. With four million ebooks on Amazon’s Kindle Store, and thousands of new ebooks published every month, that was bound to happen.
Previously, you could focus on writing, and releasing new titles regularly, and see results. Not today. Moreover, just because a reader downloads your freebie, it doesn’t mean that she/ he will read it, much less buy anything from you.
Now what? Now… you’ll treat self-publishing like the business it is, and you’ll develop a marketing strategy. Today, marketing needs to be front and center of your self-publishing business. It’s no longer optional.