The Gardian's "Braving a new world" discusses the literary world of Second Life:
Recreating the legendary Parisian bookshop within a virtual world may seem like a bizarre idea but, somehow, it works perfectly. I walk through the doors and into a room lined with bookshelves filled with brightly coloured spines, armchairs and stools tucked into cosy nooks and crannies. The Shakespare and Co motto - "Be not inhospitable to strangers / lest they be angels in disguise" - is in pride of place above a doorway. It is arguably a little more tidy than the original, but then most things in Second Life are. It is also a bookshop with a sense of atmosphere, the kind where you feel that maybe you'd like to sit down, kick back and browse for a while. It conveys both warmth and purpose - features that many virtual world buildings lack.