Here's a writing question which comes up regularly.
You have a primary Web site, on which you sell your writing services. The site is for your clients, current, prospective, and past. It's your "sales" site.
Should you run AdSense advertising on this site?
(AdSense is Google's Web site advertising... If you're not sure what AdSense is or does, just Google it.)
My gut response is a big fat NO. As you can see if you check out my Hot Web Copy site above, which is for my Web copywriting services, I don't use AdSense, or any other kind of "foreign" advertising on the site.
Here's why my answer is NO:
* You're advertising your competition. If you have keywords like "freelance writer," "Web content", "writing services" on a page, the page will display advertising from your competitors. Is this a good thing? :-)
* It's confusing. Since AdSense is so ubiquitous, most people won't even notice the ads. But many will... it makes you look a little as if you're not sure what you're doing on the site. Are you selling YOUR services, or not? Site visitors will wonder why you're promoting your competition.
* You look inexperienced. You look as if you don't know what you're doing. This is a bad thing. Your prospective clients want a confident, knowledgeable writer.
Does this mean you should never, ever run AdSense advertising on a self-promotional site you own?
No. On some sites it doesn't matter. For example, my Creativity Factory blog is part of my angelabooth.com site and I happily run AdSense on it. This is because this is a blog I created to enhance my Web presence. Yes, I promote my copywriting services on the blog, but only in a branding sense, not specifically.
In brief, think about the site's reason for existence before you slap AdSense advertising on it.
Please share your thoughts in the Comments. Are you running AdSense on your primary promotional site? If so, why?
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