Topics for Press Releases
Although the terms “news release” and “press release” can be used interchangeably I usually use “news release” because it reminds me that a press release must contain something newsworthy.
Here’s a list of the elements of a news release. Your news releases should contain at least one of the following elements: timeliness, public interest, conflict, tragedy, humor, sex, money, human interest, the future, or animals.
If you're copywriting, here's a tip to increase your income: encourage your clients to use press releases for promotion.
Few businesses use press releases consistently. Create a marketing plan, and propose the plan to your clients. Not only will you make money, but so will your clients.
I wrote the above article for Sell Your Writing Online NOW (SYWON) students, but you can use the information too. :-)