Whether you're a new copywriter, or are an experienced pro, there are times when you get stuck. You can get stuck for many reasons. Would you like a formula which helps you to increase both your copywriting output and your income?
Here you go.
1. Use the IDEA Formula
Become familiar with my IDEA formula:
I -- Idea/ inspiration
D -- Design a structure
E -- Expand into the structure
A -- Activate: write and rewrite
The IDEA formula is an easy way to work.
Read the project brief (description), then write down your ideas for how you might approach it.
Next, design a structure for those ideas to fit into, and then simply expand the structure.
Once you're done, all you need to do is write the first draft and then write a second draft after the client has reviewed the copy.
2. Work in Half-Hour Time Slots, and Time Yourself
Work always expands to fit the time available.
When you organize and schedule your time in half-hour time slots, you'll be amazed at how much more you get done. Since you only have half an hour to complete a specific task, you won't waste time at the beginning wondering what you're going to do -- you just get on with it and do it.
3. Schedule Time to Rest and Recharge
Writing copy is hard work. This means that you need to have time to rest and recharge. Schedule this time into your day. For example, I schedule time to take my dog for a walk every afternoon. I also schedule time in the morning for 20 minutes of yoga.
Your rest and recharge periods don't have to consist of exercise. Perhaps you prefer to listen to music, or watch a DVD. Just make sure that you take your rest periods seriously. They build your stamina.
Follow the simple IDEA formula I've outlined in this article and you'll increase your copywriting output and your income too.
Become a Copywriting Master Fast
Copywriting is writing for business: promotional writing. Copywriters write material like advertisements and compared to most writers, they're VERY highly paid.
The explosion of the influence of the Web means that copywriters are flooded with offers of work. Even new copywriters find it easy to get copywriting gigs and to build their copywriting services business.
If copywriting intrigues you, join me in my Copywriting Master Class. I'll take you from copywriting novice to pro.
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