"Free" is a great marketing tactic for writers, but there are dangers.
Here's the biggest danger: no one values what they get for free.
As How To Say No To People who Want information for free says:
"Many service-related business owners these days are 'giving away' their business services - and then wonder why people aren't hiring them in droves. In the name of 'marketing,' business owners are providing way too much information for free. Some shifts in thinking are necessary if these business owners expect to be in business years from now."
(Read the entire article, it gives excellent advice, especially if you're in the habit of giving free consultations.)
Marketing your writing on the basis of "free" can be extremely seductive. It releases you from having the ask for money... you just wait, hoping that people will give you money. (Um... that's called begging...)
Listen up, now. If you're a freelance writer, too much "free" will kill your business.
Remember, no one values what they get for free.
If you want to get paid for your writing, you need to charge real money for it, and your clients have to value what you do enough for them to pay you.
What should you provide for free?
My basic tactic is to give away, quite freely, basic education for writers, as well as basic education for business. I've got many free blogs for writers, and the ezine will continue to be free.
However, when it comes to specifics, to get a particular writer to where he wants to go for example, I charge for coaching. Remember, no one values what they get for free.
If you're using "free" as a marketing tactic, keep an eye on your time. You need to spend most of your time writing for money, not for free.
"Go From Zero To Making $250 Per Hour For Web Writing - Kick Off Your Web Writing Career In 24 Hours!"
There's great money in Web writing. Some Web writers are making $20,000 a month by blogging for a stable of sites. Others are writing articles or ebooks.
Want to jump on this opportunity? No matter what your level of writing skill, you can make great money writing for the Web too.
Get a full year of weekly assignments; become a Web writing pro with Sell Your Writing Online NOW.
Recent Comments