Here we are in the final hours of 2010...
Here we are in the final hours of 2010...
At this joyous time of the year, I wish you everything you wish for yourself. Stay safe, have a wonderful, relaxing time... and don't forget to write.Bless you. I've treasured your company this year, and I look forward to helping you to make 2011 spectacular. In the immortal words of Charles Dickens:"And so, as Tiny Tim observed, God Bless Us, Every One!"On a writing note, remember, it's the final 24 hours for:Blogging Ace: Get hired to blog
You're writing ebooks to make sales. Therefore there's nothing more disappointing than spending weeks and months creating a product which no one wants. Luckily you can ensure your ebooks are a success.
I've been creating information products for the past decade. I've learned to focus on the reader. While this would seem common sense, it's easy to forget when you're in the throes of product creation.
Let's look at the top three ways you can ensure that readers will love your products and you'll make sales.
As soon as you get an idea, test the idea.
You must be sure that not only does your target audience want your information, but also that they're prepared to buy the information online.
Do a little research. I like to check whether there are forums on which my target audience is interacting and asking questions.
If you want to sell ebooks consistently, you'll need to become known as a source of reliable information.
You can use your expertise to build traffic to your site and to create an audience before your ebook is ready for sale.
In literary terms, you're building a platform. Your "platform" is a following of people who will not only buy your next ebook, but are likely to continue buying from you for years to come.
I've noticed that my students sometimes begrudge building their platform. They only want sales. This is natural, but if you fail to build your platform you'll make few sales.
Therefore, don't begrudge the time you spend building your credibility by sharing your expertise.
Be visible and approachable before the sale and after it.
I buy a lot of information products online and I'm always disappointed when there's a huge buildup to a product, and then the producer instantly vanishes.
This "smash and grab" operational method may make you an income short-term, but it won't build a business. Always ensure that you are easy to contact and that you respond to inquiries as soon as possible.
You can create a great online business by writing and selling ebooks. However it is a business, and when you use the three methods above you'll not only make sales, but you'll also build a great business.
Your writer's website is the most powerful tool you possess. Not only can it help you to improve your writing, it can also help you to get clients, and to keep them.
I have many websites. They were all created to achieve specific goals, and each one is aimed at a specific audience.
Here's a tip: stick with one website initially, until you have somewhere between 500 and 1000 pages on the site. You'll easily achieve this over time.
Here's how your site helps you to achieve your goals.
The web is full of "writers". This makes it very hard for clients. Most of your clients, unless they're publications or are large companies which are used to dealing with writers, have no experience in hiring writers.
Therefore they can't tell the difference between someone who's a professional writer, and someone who's decided that writing would be nice thing to do to pass the time.
Your site assures your clients that you're a professional writer: they can see the results on the site.
Your website is also helpful in another way.
It helps you to qualify prospective clients. You can't write for everyone, and you don't want to. Your website can make it clear what kind of budget your client will need. This means that you won't have people contacting you who want you to write 100 articles at one dollar each.
Your clients will stay with you for years, if you remember to stay in touch with them.
Add a form to your website, so that your clients can sign up to a mailing list to receive information from you.
Send regular updates. In your updates, you can describe new services you've added. You can also provide case studies, and white papers or reports, thereby educating your clients, and helping them in their own businesses.
How many services do you provide? Chances are that you provide at least three or four. However somebody who's hired you to write a series of articles may not be aware of the other services which you provide.
Whenever you add a new service, just send a message to your client list directing them to the information on your site which describes the service.
Your writer's website can work for you, if you put a little thought into what your clients want, and how you can help them to achieve their own goals when they hire you.
The time you spend on your site is never wasted; it can help you to achieve any goal you care to set.
If you're looking for writing gigs, you'll have seen that many businesses advertise for bloggers. Unfortunately, the businesses which advertise are all doing so because they're looking for cheap content.
You can do much better.
You can find clients who don't advertise, but who pay well for blogging. Did you know that experienced professional bloggers charge their clients a minimum of $1000 per month, per blog? Consider that if a blogger's working for 20 clients, that's $20,000 a month.
You can blog for businesses too, if you're prepared. Discover how, with Blogging Ace: Make Six Figures in Nine Months by Doing What You Love.
Want to create an article writing business? There's a huge demand for expert writers online, so this is easy to do. All you need is your computer and the desire to write.
Many of my writing students make a full-time income, just from writing articles. To get started, all you need is a strategy.
However, there's a pitfall you need to beware of. It's this: beware of burning out by creating masses of low-quality content. This business takes energy. Once you know how it works, it's just as easy to write quality content for quality clients, as it is to write for low-paying venues.
Let's get started.
Desperate buyers are everywhere. You can find them on forums, on the Web, and on social media sites like Twitter, as well as on the outsourcing sites.
If you don't already have a website, set up a small site now. You can do that in less than an hour. A site will attract the right kinds of clients for you. It save you time, and gives buyers confidence in you.
That confidence translates into money in your bank account.
All of your buyers need a regular supply of good content. Once you have clients, turn them into repeat buyers, by offering them article packages.
Important: first-time buyers of your services take a lot of time. You'll invest time in research and in discussions, and much of this time is unpaid. Your aim should be to maximize your income by retaining clients.
Once you have a client, turn him into a repeat buyer, by offering customized article packages. Most clients will take you up on this.
Every article you write that has your name on it is an advertisement for your services. Spread your content far and wide by adding it to directories.
Few writers take the time to get known, but it's essential if you want to grow your new business. Every minute you spend on marketing activities today will pay off handsomely in the months and years to come.
Get started today. Turn simple articles into cash: within a short time, you'll build a profitable business.
One of the most exciting and lucrative writing careers you can develop is also the simplest to start, for both new, and established writers.
Just write articles. Write for newspapers, magazines, and the Web.
I've compiled three of my article writing guides into a superbly effective package for you. This package will inspire and motivate you, and shows you exactly what you need to do.
Become an article maestro today.
Got a blog? Whether you have or not, you've heard a lot about blogging. These days, blogs are everywhere. Since it's not trendy to call your new online publication a "blog" nowadays, you probably don't even know that many of the sites you visit are blogs.
I've been blogging since around 2000. Firstly I blogged for fun, as an experiment. I thought it amazing that I could type an article, and within minutes, have that article read by people all over the world.
In the past decade, my love for blogging has never waned. I have well over a hundred blogs now -- indeed, if I cared to count, I'm sure the tally would reach 200... Most don't need any attention. They've been set up for a purpose, and they serve that purpose well.
So, let's take a quick look at how you could turn a blog into a home business.
To be viable, your blog must make sales. Nothing happens until you sell something. You can choose: to sell advertising from your blog; to sell a product or many products; or to sell services - your own services, or those of others.
If you choose selling services, make a list of the services you and/ or others will be offering from the blog.
Four or five years ago you could rely on RSS (Really Simple Syndication, your blog's automatically-created newsfeed) almost completely to get traffic to your new blog. Those days however are long gone.
Make a list of ways you'll get traffic.
Your next step is to plan your blog's content. Don't omit this step. Most bloggers stop blogging because they run out of things to say.
So write down your topics, and make a list of five to ten blog post titles for each topic. Your topics will become categories on your blog.
If you want to turn your blog into a great home business, you'll need to blog every day.
When will you blog? Early in the morning, or late at night? Schedule at least an hour a day to work with your blog. During this time, you'll create content, and will market the blog. Schedule the hour into your day, and keep to your schedule.
I love blogging. There's never been an easier way to create your own home business.
Blogging for Dollars Blog -- a blog's a powerful tool, and it's a lot of fun too.
Lazy Rich Blogger -- discover a step by step route to blogging success.
As a Web writer, your opportunities are unlimited. To take advantage of those opportunities, you need the ability to create money-making websites. Once you learn how it's done, you can develop multiple revenue streams, and put yourself in line for big paydays.
I've been creating websites for years. I look on them as investments. These sites all make money, and as they continue to generate income, their value increases.
Today, it's laughably easy to create a site. All you need is an idea, a domain name, and WordPress.
Let's look at how you can create a site which makes money -- in half an hour or less.
If you want to develop a professional writing career a blog is your most powerful tool. Nothing replaces a blog: it's your own personal publishing platform. Look at your website with a fresh eye. There are many ways you can profit from it.
I've been blogging for a decade. Over the years, I've recommended this simple tactic to all my writing students. I'm thrilled whenever a student tells me about successes they've achieved thanks to their blog.
You can say "I'm a writer" as much and as often as you like. No one will care if you don't show this on your site.
Write about anything you choose, but remember that prospective clients will be reading.
A warning: please, no whining. Remember that you're a professional. Act that way. Although your content is "personal" -- it's not a forum for your pet peeves, or anxieties. Keep your rants to yourself.
You've got traffic. You're receiving thousands of visitors a month.
These people are visiting your blog for a reason. Just as magazines do, you can sell advertising on your blog.
Indeed, if the site's been online for a while, advertisers will approach you for space to sell their wares.
You won't make a fortune from advertising, but it will help to defray your costs.
You're a writer. This means that you're trading hours for dollars. Since your hours are limited, look for opportunities which allow you to multiply your income by selling your writing over and over again.
The easiest way to do this is by creating short reports.
The benefit of a report is that it focuses on one area, or problem, and explores that, with solutions.
As you work with your clients, you'll find many areas in which they need more education. If they having a problem, hundreds of thousands of others will be having similar challenges.
Share your expertise, and write short five to ten page reports. Set a price which is commensurate with the benefits the buyers receive from them.
So there you have it -- three easy easy ways for professional writers to benefit from blogs. Your blog gives you immense power. Use it to benefit others, and yourself too.
Are you make as much money as you could be making? Chances are that you're not. There's no shame in this. Writers often struggle to find their own special niche.
If you love to write, then you'll love the information in my new ebook/ coaching package, Info Product Maestro: Make $500 a Day with Your Information Products.
Write what you like, when you like, and make an income you've only dreamed of.
Enjoy the image of the glorious English garden too... can't you just imagine strolling down that path?
How to approach creating your own information products (ebooks, classes, courses), so that you're sure your product will sell.
This article covers three relatively easy ways to make more money from your blog. Start by looking at what's working for you currently.
Many writers get their start writing articles. Big tip: remember to tell the reader what to do as a result of reading your articles -- you need to guide them.
Got an ebook you've been working on for months? Writing ebooks is fun and profitable when you have a process which works, and this process does.
Want to build a successful copywriting business fast? You can. Indeed, you can do it in a month or less. I'll show you exactly how to do it in this article. Whether you're a newbie copywriter or are an experienced pro, get ready to succeed beyond your dreams.
New writers tend to get hung up on trivialities. They over-think everything instead of taking action. Stay focused. Your job is to sell, using words. I've been writing copy for decades, so I know it's easy to get distracted.
For the next month, pay attention to advertising, by focusing on the benefits and the offerings, and you'll be fine.
Let's get started.
The first step is the most important. You need to think "benefits and offer" all day every day -- it's the way copywriters think, and you've got endless opportunities to practice this.
How? Just look around you. We're all surrounded by advertising from the moment we open our eyes in the morning until we close our eyes at night.
Pay close attention to advertising, starting now.
Now you've developed the right mindset (keep paying attention) you're going to get copywriting clients, the easy way.
Forget the Internet for now, and focus on your local area. Grab your local newspapers, and use a highlighter pen to highlight display ads. "Display" ads are the ones which appear in the main body of the paper, using text and images. (Classified ads are smaller, and appear in their own section.)
Study each advertisement. Think. How could you make the benefits better? Can you think of better offers?
Now make a list of the advertisers so you can call them.
Now you've got your list, pick up the phone and call the businesses you've just listed. Talk to the managers or marketing managers of the businesses, and tell them you're a copywriter.
Offer to write an ad for free. Yes, you heard me. Free, gratis and for nothing. Tell them you're just starting out, and want some testimonials.
Here's a secret. When you're dealing with businesses in your local area, realize that most have never met a copywriter. In addition, they all think their ads are much too expensive, and want to get more value for their money.
If the ads you write succeed, you'll succeed. You'll have a stable of eager clients in less than a couple of weeks.
Copywriting is selling, using words. You've got a valuable skill, and your "benefits and offer" practicing constantly builds those skills. Get started today. In less than a month, you'll be well on the way to being a successful copywriter.
If you want to build the foundations of a great writing career, copywriting is for you. Now you can learn copywriting with top copywriter Angela Booth. Get know-how, get skills, and get clients, with Angela at your side.