Day: Why author marketing?Sansevieri: Unless they have already have books out before they come to us, they’ll have more books to sell. We want to build the author’s platform and build his or her credibility and fan base. When an author has more attention and a bigger fan base, the book is much more successful. When the author comes first, and we focus on building that fan base, their next books sells bigger, and so on and so forth. We are obviously marketing the book, but the fans buy into the author because it’s he or she that will continue to produce more books for the fans to devour.
Over on my freelance writing blog, I spend a lot of time nagging you to sell YOU.
No matter what you write, you need to focus on YOU: on selling YOU, so that you can build your platform.