When he wrote the post in 2010, the book had earned $100,000 and was still climbing—impressive for a niche topic (stage magic) and niche audience (magicians). Andrew credits his success to utilizing his knowledge on the topic at no cost (repurposing his "intellectual property"), identifying his target audience, and finding a way to market his product to that audience for less than $100.
via vook.com
How one writer created his own empire...




















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