RULE TWO: You might consider PAYING A PROFESSIONAL EDITOR, especially if this is your first novel. It's an investment, but it's a good one. If you have a good story, make sure you're telling it well. Please don't rush to publication without rewriting. Your first wave of readers just winds up vowing, "Never, never, never will I buy a book by this guy again."
You know that I love self-publishing. It's a whole new world for writers.
However, this bright new world puts responsibilities on YOU.
Your biggest responsibility: be professional. This means, create a book worth reading.
Here's my experience from years of dealing with traditional publishing: the only worthwhile thing about that process is professional editing.
A professional editor is essential for every self-published writer. Beg or borrow the money it takes to hire an editor.
Here's why it's worth it: you'll LEARN from the experience. A good editor is worth his or her weight in gold to a writer.
It's your responsibility to make your book worth reading, and that starts with acknowledging that your book needs an editor.