Ideally, you’ll write and promote your calendar-based PLR a two or three months before the holiday, so that you can make as many sales as possible.
Once you’ve created a package of content for a holiday, that package will stay online until you’ve sold the number of packages you decided on. If your PLR is “exclusive”, you might only sell 20 packages. You can choose the number of packages you sell, it’s completely up to you.
If I were creating PLR, I’d create a couple of packages for Christmas and the New Year, right now.
If you're writing for the Web, PLR content is easy to write, and it sells.
This week, in conjunction with the release of my new writing guide we're looking at various ways in which you can write PLR for hungry buyers.