It became impossible to ignore the disruptive changes when the narrative industry began to migrate away from print. The narrative industry produces stories delivered as written words. This encompasses more than just fiction, including a wide swath of non-fiction as well. Any book that is intended to be read for enjoyment from start to finish and is primarily non-graphical is a product of the narrative industry. The narrative industry is moving inexorably away from print to ebooks.
This article is a fascinating breakdown of the publishing industry, and the changes it's going through.
No matter how much we might want to keep print publishing, it's vanishing, in some areas more quickly than in others.