Who are you writing for?
Who is your ideal reader? (Here’s a hint: your ideal reader is the one who converts into a customer!) If you only have one ideal reader profile, you probably don’t need a column for this, but if you have more than one, be sure you know which reader each post will appeal to.
Disappointed with your blogging in 2013? Use these next weeks to plan for better results from your blog in 2014.