1. Say it bluntly
Let’s pretend you are a financial consultant.
You specialize in debt reduction. And from your 20 years in the business you know that the dominant desire of those in debt is to get out of debt — quickly — without living like an Irish monk in a mud hut.
I'm a big fan of writing exercises. Here's why: they let you practice, without paying a penalty.
Writing practice enhances your writing: it gives you confidence. So, whenever you're stuck on a project, or even if you're not, do a little practice.