Use Tempting Headlines
Your blog’s headlines are the bait and tackle that are going to get your site visitors reading. Shoot for headlines that are sure to generate interest, but that don’t give away the whole point of your blog post. You want to give a tempting bite, not offer up the whole meal in one go. Using numbers in your headlines is a great way to do this. Take this very blog post as an example: “No One’s Reading Your Blog? 5 Effective Copywriting Tips.” Numbers are easy to comprehend and add a sense of expectancy that readers respond well to. It’s a trend that doesn’t look like it’s going anywhere anytime soon.
I've just been writing about copywriting on my freelance writing blog, so these tips are apropos.