Create quality content. You need the best content you can create. Not sure what to write, just answer your customers’ questions. Use controversy. Provide a new, unique prospective on an existing issue. Feel the need for speed. It’s not just Maverick in Top Gun. Your blog’s load time matters to your visitors and to Google. Use a great headline. Only 1 out 5 people will read beyond the headline. Work it! Besides the headline will also have an impact on the number of shares you get.
It's not enough to create a blog, and some great content -- even though content is all-important.
Put a little effort into making your great content easier to find and enjoy.