It's All About You
When you're creating content perhaps the biggest mistake you can make is making it all about you, when really it has to be all about your readers. Haven't you ever heard the saying "give before you receive?"
There is a time and place for self-promotion, and your blog isn't necessarily that place. Your blog should be bigger than just your brand, and your blogging efforts shouldn't be done in vain.
Here's some excellent advice to help you to build presence and readership for your blog.