Writing & Editing Aren't the Only Skills a Blogger Needs
To build an effective business blog, you not only need writing and editing skills; you also need various inbound marketing skills. You need a knack for analyzing data to understand what's working and what's not on your blog. You need design resources to build your blog's template and some basic design skills of your own to create calls-to-action for lead generation. You need email marketing skills to manage your blog's subscriber emails. You need social media marketing skills to promote your content. And you need optimization skills to spot opportunities for growth. Think about it this way: Your blog isn't just a promotional tool for your business. The content you publish on it is a product of its own that needs promotion, too!