Get Influence: Use Social Media and Subtle Copywriting Skills to Achieve Your Goals.
Copywriting skills are important on social media too. And no, you can’t get away from social media, sorry. Google has baked social signals into its algorithm, so you’ll have to learn to love social media. Think of it as part of SEO, which it is.
Remember WIIFM and think in terms of your audience. Chances are, you’ll have several different audiences, depending on what you’re writing. If you’re looking for freelance writing clients, for example, you might use social media to display your writing skills, and make contact with agencies which can hire you.