Indie authors have learned to publish like professionals, which means self publishing will lead to more better books, and more diversity of better books. The professionalism and sophistication of indie authors has increased dramatically in the six years since we launched Smashwords, and this professionalism will increase in the future as indies pioneer tomorrow's best practices. These authors are publishing books that are quality-competitive with traditionally published books, but priced dramatically lower. As a result, these authors have the ability to under-price, outsell and out-compete the ebooks from traditional publishers. It means indie authors will have platform-building advantages over traditionally published authors.