Attention is at a premium and it's your job to win the attention auction as many times as you can. It's even more important to win the attention of creators. Yet, creators may have a more limited amount of attention to give. Why? They're busy creating content! Seriously, it takes time (and lots of it) if you're doing it right.
Not only that but if they're a successful creator, the demands on their time increase. They get more email, more requests, more clients.
So how do you get the attention of a creator? Funny thing, there's actually a really easy way to hack the attention of a creator. That's right. Blog commenting.
Brilliant article; if you're blogging, you need to read it.