2) Always have a picture or a photo.
It breaks up the text and is a bit like 'white space' on the internet. Easier on the eye... Here's an example --->
And Tom Hiddleston is always going to be easy on the eye, let's face it.
Pay attention to Teresa's "always have a picture" tip. Seriously.
You need a picture for many reasons. The primary one -- these days, people expect it. It's all about ATTENTION.