Here’s what I told a writing student last week, when he said he needed more clients: “You don’t need MORE clients. You need to get more of your current clients coming back.”
It’s much easier to turn your current clients — and future clients — into on-going gigs than it is to keep finding new people to hire you.
Here’s the way to get on-going gigs from your clients: develop “retainer” services.
While there are many ways to get clients on retainer, content writing is an easy way.