2. Grab Attention With Images.
Content has gone visual, and if you want more of your material shared, you need great images. Today, a website has a lot in common with a magazine: images evoke emotion, and they’re a must, for sales.
Images sell. Even as late as a year ago, we Web writers could wave our hands and blithely mutter “words only… get a designer” when clients mentioned graphics. Yes, designers are needed for image manipulation, but today, images are your business. You can’t ignore them, and hope to do a good job for your clients.