Firstly, what’s “Private Label Rights” content? It’s content you create, usually short articles, which you sell with the right to edit and change the content in any way the buyer wishes. PLR is sold in packages, and a limited number of packages are sold. Let’s say you write a package of ten 400-word articles about social media marketing. You offer 50 of those packages. Once all 50 are sold, you remove the offering.