Some Universal Rules
Looking at the items that most professional copy has in common, we can infer some general rules:
- Be sure to name the protagonist; this draws readers in, giving them a feeling of connection with the book. Occasionally you’ll see one or two other characters named, but usually your copy will be too short for that to be a good idea.
- Give a general outline of the plot, but don’t waste any words on a “book report” style description. You want to let readers know what sort of a book it is, but you want to tease them more than inform them. For this reason your plot synopsis should go only as far as the early chapters of the novel, setting the scene and describing the central conflict.
- The final paragraph can be either a straight-up sales pitch or a continuation of the plot description that emphasizes the key point of tension in the book.