Here are three easy ideas to get you started.
1. Blog General Information: News, Reviews and Freebies.
This one’s easy. What new books are coming out in your category (nonfiction), or genre (fiction)? Blog about them. Yes, you’re promoting others. Maybe they will return the favor, who knows? Here’s what happens when you blog about new books and other news: you become known, because you’re knowledgeable. Many, many authors take this route to build their platform, and sell their books, and you can too.