Think of Content Creation as a Funnel.
Let’s say that you have a client who wants you to write ten articles a week on the topic of… dogs. The topic can be anything you choose, of course. Here’s how the funnel works: you start developing a topic broadly, and then narrow it down. You use the old Five Ws and H: who, what, why, when, where, and how.
At this stage, you’re not creating content. You’re collecting ideas, keywords and inspirations. I like to use a mind map for this stage of developing the funnel. I want LOTS of ideas. Use who, what, why, when, where, and how as the spokes of your mind map.