Here are some of the key findings from the 2014 survey:
- $2.99 and $3.99 are currently the pricing sweet spots for most e-book bestsellers. In general, authors who price their books modestly earn more than those whose average price is higher, but 99 cents is “no longer the path to riches.”
- Readers prefer longer e-books. In fact, bestselling books tend to be over 100,000 words. This came as a big surprise to us.
- Series books outsell standalone books -- but series books under 50,000 words are at a sales disadvantage.
- Free still works as a marketing tool, especially when an author offers the first book in a series for free, but it is much less effective than before -- primarily because so many authors are taking advantage of it.