book marketing is hard, right?
Authors can get tied in knots over marketing. They think that “marketing” is a mysterious process, which takes a long time, and is embarrassing into the bargain. No one wants to beg people to read their book.
If you shudder at the idea of marketing, and think it’s hard, let’s look at a simple process for setting your goal for marketing, and your goalposts.
- Decide on your goal for ebook marketing. Do you want lots of sales, to become known as an author, to sell a coaching program, to sell a product…?
- Set your goalposts. How will you know when you’ve scored a win? Your goalposts might be getting your ebook into the top thousand ebooks in its category on Amazon. Or they might be getting ten speaking engagements. Or getting your new product into stores across the nation. When you set your goalposts, you define what “success” looks like for you.