4. Stop the freebie insanity: charge more for your ebooks
“Free”works. However, free shouldn’t be your only marketing tactic. Keep this in mind: readers won’t pay for anything they can get for free.
As a corollary to that, if you’re enrolling all your ebooks into KDP Select, you may want to rethink that. Unless you have a huge publishing catalogue — I’m talking 50 or more ebooks at the very least — then you’re unlikely to make money from Select for more than a few months.
Here’s why. You’re attracting only freebie hunters, and your ebooks aren’t appearing on “also bought” lists. After a few months your free reads will cannibalize your sales: your Pages Read earnings drop, and drop, and drop.