I hate book marketing. I’d much rather be writing. Do you hate it too? Excellent. We’re on the same page. Unfortunately, although we can hate it as much as we like — it’s nevertheless necessary. We need to make our books visible, and we can do it in ten minutes a day.
If you’re still hoping to get out of book marketing consistently, and believe that readers will somehow magically discover you, I love this analogy. Does it sound like you? Lemonade equals your book(s):
“You decide to sell lemonade. You make the lemonade, investing in all the best ingredients… you ran out of time and supplies, so you have no signs… Kenny from across the street… (has) huge signs “KENNY’S LEMONADE 50c”… Kenny’s booth is super swamped, while nobody is coming over to yours.”
Here’s how to get people buying your lemonade.