Online Facebook events are an excellent way to launch a new book, both fiction and non-fiction. They offer an exciting opportunity for new readers to explore the settings and characters of your book, with intriguing hints to draw them into the story.
For my first book I threw a big party, which was really an excuse to get my friends together. When I ventured into indie publishing, I decided to try an online launch using Facebook. The event was a great success, reaching almost 5,000 people, with 800 interactions.