1. Get a Cover Design – if You Can Afford It. If Not, Do This…
It’s wonderful if you can get a professional cover. But if you’re broke, don’t let that stop you publishing your ebook. Get an image from a stock photo library. Canstockphoto is my latest favorite, I also like Dreamstime – there are many image libraries, browse them until you find an appropriate image. You’ll be able to get an image for around $6.
Then use an image editor like PicMonkey to add your text.
If you’ve got a little money, search Google.com for “premade covers”. SelfPubBookCovers.com has some great covers, starting at $69.
Once your ebook starts selling, you can put some of your profits into a professionally designed cover. Ask the artist to give you a blank image as well; so that you can use the blank to create advertising creative.