1. What do you want?
You’re a writer. What you want probably changes with the seasons. This month you want people to buy your ebooks. A few months from now, you want to get hired to write ads, or create Web content, or whatever.
Your blog can deliver what you want, as long as you know what that is.
For example, NaNoWriMo kicked off on November 1. Starting in at least 2006, I’ve been saying to writers: start a project, start a blog. The writers who listen, develop a successful project. The ones who say that they’ll market once they’ve done A, B, C, D… are doomed.
Strong words? No, I’m being realistic.