2. Use other people’s audiences, and build your own
Have you explored Facebook groups? It’s easy to fall into a trance using Facebook — you just want to check in, and before you know it, an hour has passed — so why not make your Facebook browsing intentional?
Find a couple of Facebook groups related to your genre or topic, and become active on them. Please don’t spam the groups. Don’t mention your book at all. If people want to check it out, they can visit your page.