Here's an excerpt from my guide, The Piggyback Process: Piggyback Your Way To Success -- And Money:
You can NEVER introduce yourself too often, or to too many people.
Please remember, as we’ve said, it’s all about who knows you.
Now, here’s a secret. The first time you introduce yourself, they won’t remember you.
Why should they? You don’t remember all your simple contacts either. Last week we had tradesmen call to do some minor repairs (painting, patio sealing), and although each tradesman spent several hours here, I can't remember any of their names.
Your clients are like that. You do the work, you get paid, and that's that. If you've just sent one email message, you make even less of an impression: none at all, in fact.
The benefit of introducing yourself is just that — a simple contact.
Now you can tell the editor, or the website owner, or business owner or whoever — I got in touch with you a few weeks/ months ago.
Know what happens then? I’ll tell you: instant awareness, perhaps even a touch of guilt, if he/ she didn’t respond. This is a normal human reaction, and you can use it to your advantage. You’re not being manipulative, you’re simply being professional.
A couple of years ago, I read the autobiography of Mary Kay Ash. She was the founder of Mary Kay Cosmetics. She started from nothing, and when she died in 2001, Mary Kay Cosmetics were in 37 countries, and had annual sales at retail of over $2 BILLION.
Here’s what stuck in my mind. Mary Kay was always the last person to leave her office in the evening, and before she did, her motto was “one more phone call.” She knew all about introducing herself, and making professional contacts — and she kept making them.
How many professional contacts have you initiated today?
You'll learn much more about the power of introductions in The Piggyback Process.