Got a brand? For most writers, their brand is built by default. Few writers bother to create a personal branding statement, and they spend more time thinking about the fonts they use in their documents than they spend thinking about their platform.
This is because it’s a real challenge to see yourself clearly. As I said on my Creativity Factory blog, knowing how to present yourself is hard:
You’re in charge of your own image. You teach others how to look at you. Most of us get an image by default.
Professionals craft their image. Politicians know how important it is to stay “on message”, and movie stars employ PR people to carefully build their image.
You can craft your own image too, so that you present yourself memorably to your audiences. Remember: you teach others how to look at you. To do that, you need to see yourself clearly first.
Read all of the above post on the blog, and create your own branding statement and tagline – it’s the most important advice you’ll get from me all year, I promise you.
Few writers bother to build a brand and platform. However, as I said on this page:
Building your platform was always important for authors. These days, it’s mandatory for every writer, because writers have become a commodity. Anyone can call himself a “writer”.
Since anyone and everyone can call himself a writer, it means that people who hire writers get burned with shoddy writing – or with writers who take their money and disappear. They’re wary. They no longer care if you call yourself a writer, they want some evidence that this is so. In other words, they want to know that you have an audience – a platform.
Spend a few minutest thinking about your brand and platform today. Those minutes will have a far-reaching effect. With any luck at all, they’ll start you thinking about your writing strategically.