I spend a lot of time on Amazon. I browse the virtual book shelves because I’m a reader, but I also want to know what’s selling. Over the past 12 months, I’m delighted that traditional publishers seem to be pushing their authors to use short stories and novellas for promotion. Or maybe these savvy authors are doing it proactively.
Either way, you can do what they do.
Here’s a very simple book marketing plan which uses short stories for promotion. Modify it as you wish — make it your own. Don’t forget our fourth step: compile your short stories into a bundle, and sell that ebook too.
A tip: leave your solo short stories for readers to discover. Don’t remove any from publication just because you’ve included them in a bundle.