Before the daily news became a form of entertainment, news stories were written in Inverted Pyramid style. That is, the essence of the story appeared up front, as the base of the pyramid. "Frederick Thomas Smith, 48, was arrested today for burning down his auto supply business at ---"
Each subsequent paragraph expanded on the story. You could chop off the story anywhere, and still have the story make sense.
Remembering Inverted Pyramid style is useful when we want to write ANYTHING. This doesn't mean that your article, press release, advertisement or short story will read like a news item – it means that when you remember the base of the pyramid, the SEED of the story, you won't inadvertently leave anything out.
When I write an ad for laundry detergent, for example, I write the USP (Unique Selling Point) on a sticky note and paste it onto my monitor: environment friendly, uses citrus oils…
Try it. Write the story-seed on a sticky note and refer to it as you write. It keeps you on track.
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