Love the way Matt Cutts punted a site with delusions of importance. Great bite-me post:
Frankly, I could care less if your site is about neo-anti-Marxist disestablishmentarianism. I don’t care if your site is for cat people or dog people, or if you favor big-endian bytes or little-endian bytes. I don’t care whether your site is conservative, liberal, or Pastafarian.
Then Cutts goes on to reveal the silly search engine tricks on the site, performed by cuties thinking that Google wouldn't notice their search-spam.
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