In this blog I've focused on copywriting from a writer's perspective. On my daily walk this afternoon, it occurred to me that I'm preaching to the choir. As copywriters, we know what we do, but many business people who could use our services don't know.
Ergo, a new series, the care and feeding of a copywriter.
Copywriters write for business. Often, this is marketing collateral: presentations, speeches, newsletters and brochures. However, copywriters are writers for hire, so they'll write anything that needs writing, including procedures manuals, catalogs, radio ads, and --- blogs. :-)
If you're a business person, and you've got a question about copywriting, please ask in the Comments section below.
If you're a copywriter, and have a little list titled: "Things I wish the people who hire me knew", tell all in Comments. :-)
