Brilliant post by Doc Searls, "Because buildings can't dance", sorting out the conceptual metaphors we use to explain blogging.
Excellent:
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Earl Gilmore, the first tech client of my old ad agency (way back around the turn of the 80s) had an employee policy manual with two pages in it. Page 1 said "Rule #1: Use good judgement." Page 2 said "Violate Rule #1 and you're in deep shit." So, when somebody drowns in shit for syndicating their own bad judgement, that's not a black eye for blogging. It's stupidity with an RSS feed.
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Read the whole thing. He demolishes the twin furphies of "blogger power" and "blogger unfair dismissals" with consummate elegance.