Angela Booth's Writing Blog: Content strategy for your (or your clients') Web site(s)

Angela Booth

Story Spinner: Fiction Ghostwriting
Story Spinner: Build A Lucrative Fiction Ghostwriting Business In 7 Days

Set the foundations of a six-figure writing business in just seven days when you become a fiction ghostwriter .

Search

Books: Write Fiction

Angela Booth: Short Fiction Secrets: How To Write And Sell Short Stories (Selling Writer Strategies Book 2)
Writing short stories is a fun and easy way to get started writing fiction — you can get paid to write, in your spare time. If you're new to writing fiction, you can learn the elements of writing fiction — short stories are much easier to control than longer fiction.
Angela Booth: Master Fiction Writing: Craft A Novel in 31 Days: Selling Writer Strategies 4
This program began as a 30-day challenge which I organized in 2010. Hundreds of writers joined the challenge; they wrote novels. You can write a novel in 31 days too.
Angela Booth: Step By Step To Fiction Which Sells: Plotting And Scene Magic
What if you could leave boring fiction forever behind you, so that the story in your head becomes the story on the page? You CAN, when you discover the magic of story, plotting, and scenes.

Marketing For Writers And Authors

« My next computer will (probably) be a Mac | Main | Writers write – we're not in the publishing industry »

Content strategy for your (or your clients') Web site(s)

If you write for the Web, you're aware of how little attention most people pay to the content on their sites. I'm as guilty of not paying attention as anyone. Birgitt and Paul did an a brilliant job revamping Digital-e, but I need to get moving and develop a content strategy.

Speaking of content strategy, here's what NOT to do – don't shovel material onto your site in the vain hope that you'll rank well on the search engines, and thereby gain big bucks. You know the mindset: "gotta get a big site, gotta get 500+ pages so we get a high PR in Google". A high PR for two minutes does you no good if all the visitors take one look and click away in disgust.

So I'm pleased that Amy Gahran is starting a new content strategy series on her Contentious blog. I'll be following it, and if you have a site, or write for the Web, you should too.

Posted by Angela Booth on May 28, 2005 in Copywriting | Permalink