Marketing your writing falls into two main areas: marketing your writing skills, and marketing writing products that you’ve written for a specific market.
When you’re marketing your skills, you target businesses which need technical writers, copywriters, or bloggers -- or whatever writing skill you possess. If you haven’t yet developed marketable writing skills, do that first. For example, if you want to blog, create your own blog. Not only does this showcase your expertise, it also helps you to gauge how much time and effort a particular piece of work takes. As a professional writer, you’re selling your time, so knowing how long it takes you to create a 1200-word article or a 200-word blog entry is vital.
When you’re marketing your writing work, you’re selling a product, just as a cattle breeder sells a Jersey heifer, a boat-builder sells a yacht, and a baker sells a brioche. So to sell your writing products, you need to learn the writing trade, just as other trades and craftspeople learn theirs. You learn how to create writing products -- articles, novels, screenplays, nonfiction books, and in the process, you learn what sells and who’s buying -- which helps you to sell your products.
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