Interesting article at Online Journalism News on the threat posed to publishers by Google Base.
With advertising moving online rapidly, how are your online advertising skills? The report mentioned in the article has tips for publishers:
The report recommends ten strategies to help publishers compete with Google. They include training staff to develop expertise in search-engine marketing, giving advertisers with a wider audience by syndicating ad content to Google and partner sites, and developing print as an upsell to online advertising.
How are your Search Engine Optimization (SEO) skills? What about your Serach Engine Marketing (SEM) skills?
You'll need to rethink your approach to the humble classified too -- writing online classifieds is different from writing classifieds for print.
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