Angela Booth's Writing Blog: Writing articles to promote your Web site

Books: Write Fiction

Angela Booth: Short Fiction Secrets: How To Write And Sell Short Stories (Selling Writer Strategies Book 2)
Writing short stories is a fun and easy way to get started writing fiction — you can get paid to write, in your spare time. If you're new to writing fiction, you can learn the elements of writing fiction — short stories are much easier to control than longer fiction.
Angela Booth: Master Fiction Writing: Craft A Novel in 31 Days: Selling Writer Strategies 4
This program began as a 30-day challenge which I organized in 2010. Hundreds of writers joined the challenge; they wrote novels. You can write a novel in 31 days too.
Angela Booth: Step By Step To Fiction Which Sells: Plotting And Scene Magic
What if you could leave boring fiction forever behind you, so that the story in your head becomes the story on the page? You CAN, when you discover the magic of story, plotting, and scenes.

Writing articles for other people to post on their Web sites (with your resource box) is a great way to promote your site online.

Beware duplicate content
You've got to be aware however, that it's not just a matter of adding dozens of articles, all with exactly the same content, to article directories as well as to your site. The search engines are becoming much smarter, and the pitfall is "duplicate content", which is penalized by the search engines in various ways.

Here's a great post on when and how to publish articles online.

Over the past three years, my own article-writing habits have changed. I reserve exclusive writing-related content for Pro Write, and am wary of posting articles hither and yon, because of the duplicate content issue.

When I start publishing promotional articles again, to promote new projects I'm working on, I'll be SELECTIVE about where and when I publish the articles. From around 2000 to 2005 "gotta get links" was an effective search engine ranking mantra. For my own content I'll be emphasizing content for my own sites and blogs, and only occasionally offering articles elsewhere.