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From my mailbag:
Angela, I'm trying to get writing jobs. Over the past three weeks I've created a one-page Web site, and placed a couple of ads on Craigslist as well as on two other Internet classifieds sites. No one's responded at all to the ads. I've also applied for several writing jobs and again no one's responded - what am I doing wrong?
Signed: Striving Writer
Dear Striving Writer
You sound as if you've made a good start with marketing your writing. However, you don't mention a marketing PLAN. A plan is vital for your success. With a plan in place, you're focused on the overall plan, rather than on each individual action you've taken.
Your marketing plan needs to include:
* The kinds of writing you're doing and the markets you're targeting: Web writing (content, articles, copywriting, with the names of sites), print writing (newspapers and magazines you're targeting with the types of articles), copywriting (types of businesses plus names of businesses and agencies, with the kinds of copy you're writing);
* How you'll approach those markets - queries, cold calling, advertising - both free and paid, press releases, article marketing... etc;
* The amount of money you have to invest in your writing business;
* Your projected income for the first year (and years two and three as well).
Then your marketing plan must be transformed into an action plan for the year, month, week, and day.
I'm sure you have a complete marketing plan in your head - you know what you want to do, and have some idea of how you'll do it. However, it's vital that you write down your plan, so you can see it in black and white.
With your plan written down, simply take action on the plan, and each day, perform your marketing tasks.
Can I guarantee your success? Of course I can. The demand for writers has never been greater. Your clients NEED you. However, they also need to be able to find you. And you need a plan for finding them.
Create a plan. Create it on the back of an index card if you wish. Your plan certainly doesn't need to be a 20-page documents (although creating such a document couldn't hurt.)
Once your plan's created, you'll know exactly what you're doing, and when. You can contact me for help in creating your plan if you wish.
Plan first. Then act - and you'll succeed.
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