Here's an excerpt from the Editorial:
If you're not making more money than you can spend from writing articles you're not handling your writing/ marketing/ selling effectively.
Here's the thing: you may have noticed that times are tougher than they were. This means that businesses are cutting back on flashy advertising (TV, newspapers, magazines), and are opting for promotions with long-lasting results, ergo, web articles.
So, there's a HUGE market for articles.
If you want to be able to deal with that market effectively: that is, you want to sell every article you produce at a great price, you need to:
• Understand the market
• Know how to find qualified buyers
• Know how to get the payment you want for your articles
• TEST, and test again, so you turn your "knowledge" into experience, and RESULTS
Many writers fall down on the testing phase. They think they know how to write and sell articles, but they obviously don't, because they're not making the income they want.
There's a big gap between having some information, and knowing how something works. You only know, when you know: when you've made something work.
Information is just information: it becomes knowledge when you KNOW because you've done it
Everything you learn needs to be applied, before you can be sure you've learned it.
If I had a dollar for every writer who's told me "I know how ______(article marketing, or whatever) works" and then went on to complain they weren't making any money, I'd be able to retire to fabulous Noosa and write mystery novels...
If you're not making money writing articles then you don't know how it works – no matter what you think you know. :-)
Read more in the ezine on Tuesday...
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